Right as Mercedes moved their social media business to the agency, I was brought on to build the new team from the ground up. This led to overseeing all the work that millions of Mercedes followers see across their social channels. No pressure, Joe.
Mercedes-Benz Social
Agency: Merkley+Partners NYC
Role: Creative Director
MAYBACH MOMENTS
Luxury means something different to everyone. To show how Maybach fits every definition of the word, we captured moments of two special owners as they defined luxury in their own way.
Behind The Scenes Content
AMG HEARTBEAT
Hearts beat faster in a vehicle equipped with a Mercedes-AMG 4.0-liter V8 biturbo engine. That is an indisputable fact.
2023 REWIND
A year-in-review video that touches on all the work we created and covered during our first full year running the account.
FOR KIAN
The most compelling stories are real stories. This one was discovered after we reached out to a fan who was sharing photos of his dad’s beautifully restored Mercedes-Benz.
UNINTERRUPTED
One full charge. One blank canvas. That was the challenge for digital artist, Sanithna Phansavanh.
ARTIST SPOTLIGHT
A content series highlighting fans of the brand who are also super talented artists.