MERCEDES-BENZ@mercedesbenzusa
In 1886, Carl Benz invented the first automobile. 136 years later, my partner and I were hired to oversee all the work that 6.5+ million Mercedes-Benz fans see every day on social. Doing our best to not disappoint Carl.
Agency: Merkley+Partners // Role: Creative Director
“A MAYBACH MOMENT”
True luxury begins the moment you’re comfortable being your true self.
“KIDS WITH QUESTIONS”
Kids have questions. Even more so during the holidays. Luckily, your Mercedes-Benz has all the answers.
ALWAYS-ON CONTENT
Social moves fast and keeping up means constantly feeding the content machine. We use it as an opportunity to explore how the brand’s voice can come to life in a variety of concepts, tones, and styles.
“ARTIST SPOTLIGHT”
The heart of Mercedes social is their community. This series celebrated some of the talented folks who are part of it.
SOCIAL PHOTOGRAPHY
Part of running social is regularly collaborating with talented photographers for vehicle launches, special events, and celebrity ambassador shoots.
