Mercedes-Benz Social

In 1886, Carl Benz invented the first automobile. 136 years later, my partner and I oversee all the work that millions of Mercedes fans see every day on social.

Doing our best to not disappoint Carl.

Client: Mercedes-Benz
Agency: Merkley+Partners
Role: Creative Director

A MAYBACH MOMENT

Sit back in a Maybach and you might get comfortable enough to just be you.

KIDS WITH QUESTIONS

When you gift yourself a Mercedes with a built-in voice assistant, you also gift your kids the answers to all their questions.

STANDALONE CONTENT

Many social assignments are tied to timely moments and have faster turnarounds than traditional campaigns.

We use these as opportunities to explore new concepts, tones, and styles. Below are a few examples.

UNINTERRUPTED

One full charge. One blank canvas. That was the challenge for one digital artist in the EQE SUV.

MAYBACH NIGHT SERIES

What started as a routine social shoot for a special edition Maybach, turned into a full vehicle launch video.

ARTIST SPOTLIGHT

The heart of Mercedes social is their community. Here’s a series that celebrates some of the talented folks who are part of it.

SOCIAL PHOTOGRAPHY

Mercedes social comes to life through slick visuals. Endless appreciation to all the talented photographers we get to work with.

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