Mercedes-Benz Social
In 1886, Carl Benz invented the first automobile. 136 years later, my partner and I were hired to oversee all the work that millions of Mercedes fans see every day on social.
Doing our best to not disappoint Carl.
Client: Mercedes-Benz
Agency: Merkley+Partners
Role: Creative Director
“A MAYBACH MOMENT”
Sit back in a Maybach and you might get comfortable enough to just be you.
“KIDS WITH QUESTIONS”
When you gift yourself a Mercedes with a built-in voice assistant, you also gift your kids the answers to all their questions.
“STANDALONE CONTENT”
Lots of social projects are tied to timely events and have faster turnarounds than traditional campaigns.
We see these as opportunities to explore new concepts, tones, and styles. Below are a few examples.
“UNINTERRUPTED”
One full charge. One blank canvas. That was the challenge for digital artist Sanithna Phansavanh.
“MAYBACH NIGHT SERIES”
What started as a routine social shoot for a special edition Maybach, turned into a full vehicle launch video.
“ARTIST SPOTLIGHT”
The heart of Mercedes social is their community, so we made a series celebrating some of the talented folks who are part of it.
SOCIAL PHOTOGRAPHY
Mercedes social is nothing without sharp visuals. Shoutout to all the talented photographers we get to work with.
