Mercedes-Benz Social
In 1886, Carl Benz invented the first automobile. 136 years later, my partner and I were hired to oversee all the work that millions of Mercedes fans see every day on social.
Doing our best to not disappoint Carl.
Client: Mercedes-Benz
Agency: Merkley+Partners
Role: Creative Director
“A MAYBACH MOMENT”
Sit back in a Maybach and you might get comfortable enough to just be you.
“KIDS WITH QUESTIONS”
When you gift yourself a Mercedes with a built-in voice assistant, you gift your kids the answers to all their questions.
ONE-OFF CONTENT
Lots of social projects are tied to timely events and have faster turnarounds than traditional campaigns.
We use these moments to explore a variety of concepts, tones, and styles. Below are a few examples.
“ARTIST SPOTLIGHT”
The heart of Mercedes social is their community. This series celebrated some of the talented folks who are part of it.
SOCIAL PHOTOGRAPHY
Shout out to all the talented photographers we get to work with. Mercedes social would be nothing without sharp visuals.
