Mercedes-Benz Social
In 1886, Carl Benz invented the first automobile. Some years later, my partner and I were hired to oversee all the work that millions of Mercedes fans see every day across their social channels.
Doing our best to not disappoint Carl.
Client: Mercedes-BenzAgency: Merkley+PartnersRole: Creative DirectorA MAYBACH MOMENT
Spend a moment in a Maybach and you’ll notice a level of comfort that lets you kick back and just be you.
KIDS WITH QUESTIONS
Gifting yourself a Mercedes with a built-in voice assistant is like gifting your kids all the answers to their questions.
STANDALONE CONTENT
Social briefs are often tied to timely moments and have faster turnarounds than full campaigns.
We see these as opportunities to explore new concepts, tones, and styles. Below are a few examples.
UNINTERRUPTED
One full charge. One blank canvas. That was the challenge for digital artist, Sanithna Phansavanh and the EQE SUV.
MAYBACH NIGHT SERIES
What started as a routine social shoot for a special edition Maybach turned into a full vehicle launch video.
ARTIST SPOTLIGHT
The heart of Mercedes social is their community. Here’s a series that celebrated some of the talented folks who are part of it.
SOCIAL PHOTOGRAPHY
Social comes to life through sharp visuals – which means we get to regularly collaborate with talented photographers from all over.
