Mercedes-Benz Social
In 1886, Carl Benz invented the first automobile. 136 years later, my partner and I oversee all the work that millions of Mercedes fans see every day on social.
Doing our best to not disappoint Carl.
Client: Mercedes-BenzAgency: Merkley+PartnersRole: Creative DirectorA MAYBACH MOMENT
Sit back in a Maybach and you might get comfortable enough to just be you.
KIDS WITH QUESTIONS
When you gift yourself a Mercedes with a built-in voice assistant, you also gift your kids the answers to all their questions.
STANDALONE CONTENT
Many social assignments are tied to timely moments and have faster turnarounds than traditional campaigns.
We use these as opportunities to explore new concepts, tones, and styles. Below are a few examples.
UNINTERRUPTED
One full charge. One blank canvas. That was the challenge for one digital artist in the EQE SUV.
MAYBACH NIGHT SERIES
What started as a routine social shoot for a special edition Maybach, turned into a full vehicle launch video.
ARTIST SPOTLIGHT
The heart of Mercedes social is their community. Here’s a series that celebrates some of the talented folks who are part of it.
SOCIAL PHOTOGRAPHY
Mercedes social comes to life through slick visuals. Endless appreciation to all the talented photographers we get to work with.
