Mercedes-Benz Social
In 1886, Carl Benz invented the first automobile. Some years later, my partner and I were hired to oversee all the work on social for what is now a brand with a 135+ year legacy.
Doing our best to not disappoint Carl.
Client: Mercedes-BenzAgency: Merkley+PartnersRole: Creative DirectorA MAYBACH MOMENT
True luxury begins the moment you’re comfortable being your true self.
KIDS WITH QUESTIONS
Holidays or not, kids have questions. Luckily, the Mercedes E-Class voice assistant has answers.
ONE-OFF CONTENT
Fast-moving, often unexpected one-off projects always keep things interesting on social. Below are a few highlights.
UNINTERRUPTED
One full charge. One blank canvas. That was the challenge for digital artist, Sanithna Phansavanh.
MAYBACH NIGHT SERIES
What started as a routine social shoot for a special edition Maybach turned into a full vehicle launch spot.
ARTIST SPOTLIGHT
The heart of Mercedes social is their community. This series celebrated some of the talented folks who are part of it.
SOCIAL PHOTOGRAPHY
Running social also includes constant collaboration with photographers for vehicle launches, special events, and celebrity ambassador shoots.
