Super Cruise Launch
If you didn’t need your hands to drive, what would your hands do? Would they rest easy on your lap or do something more exciting like drum along to the most drummable song ever made? This national TV spot explored that idea and launched GMC’s new hands-free driving tech.
Client: GMCAgency: Leo BurnettDirector: Nicole AckermanRole: Writer
A Dad’s Reaction
After the spot aired, someone asked their dad if he would buy the truck. His response received 400,000 views + 2,200 comments.
Do you think he liked the commercial?
