Super Cruise
If you didn’t need your hands to drive, what would your hands do? Just rest on your lap? What about drum along to the most drummable song of all time?
To introduce GMC’s first truck with hands-free driving tech, we explored this scenario.
Client: GMC
Agency: Leo Burnett
Director: Nicole Ackerman
Role: Writer
A Dad’s Reaction
After the spot aired, someone asked their dad if he would buy the truck. His response received 400,000 views + 2,200 comments.
Do you think he liked the commercial?
