Super Cruise Launch
If you didn’t need your hands to drive, what would your hands do? Would they be boringly resting on your lap or doing something more exciting like drumming along to the most drummable song of all time?
This national TV spot explored this situation whilst launching GMC’s new hands-free driving tech.
Client: GMC
Agency: Leo Burnett
Director: Nicole Ackerman
Role: Writer
A Dad’s Reaction
After the spot aired, someone asked their dad if he would buy the truck. His response received 400,000 views + 2,200 comments.
Do you think he liked the commercial?
