F101
Stats showed that while Formula 1 racing was huge internationally, most of the US knew little to nothing about it. To prep Miami for the first-ever Miami Grand Prix, we enrolled the entire city in an introductory course by spending mega bucks on lots of billboards.
Client: AMG MotorsportAgency: Merkley+PartnersRole: Creative Director
On social, we adjusted the F101 lesson plan to talk more about the 8x champions of the world.