AMG MOTORSPORTWelcome to F101
Stats showed that while Formula 1 racing was huge internationally, most of the US knew little to nothing about it. To prep Miami for the first-ever Miami Grand Prix, we created a city-wide billboard campaign/introductory course.
Agency: Merkley+Partners // Role: Creative Director
On social, we adjusted the F101 lesson plan to talk more about the 8x champions of the world.